Everyone knows that data is BIG these days. In fact, if you are not collecting it, aggregating it and analyzing it, then you are probably missing out on a myriad of opportunities. It used to be that Sales, Marketing and Operations were generally the departments knee-deep in data, but now ALL departments need to collect and leverage data in order to make informed business decisions. The same holds true for HR in terms of managing employee relations, specifically for recording trends in workplace culture, as well as for measuring employee engagement, morale and performance.